Shaw Theatres opens first boutique neighbourhood cinema in Seletar Mall

Shaw Theatres will open its eighth cineplex at The Seletar Mall on 18 December 2014, just in time for the release of The Hobbit: The Battle of the Five Armies. To celebrate the occasion, the cinema will have three days of Open House and 500 pairs of free tickets daily (15 to 17 Dec) as well as Free Movie Treats on Weekdays (29 Dec 2014 to 30 Jan 2015) – see details or poster below. The first in its concept of boutique neighbourhood cinemas will open with eight screens.

Mr. Mark Shaw, Executive Vice President of Operations, said: “Shaw Theatres Seletar is the first in our concept of boutique neighborhood cinemas. The cineplex occupies a smaller footprint than conventional cinemas without compromising Shaw Theatre’s signature customer experience. Seletar’s halls feature the same wall-to wall screens with Dolby 7.1 Digital Surround Sound, luxury Figueras seats and generous legroom as our larger venues. This is also our first boothless cineplex featuring top-in-class Christie Solaria One+ projectors, ACT Digital Cinema Control systems and RealD 3D systems, the most comfortable and brightest 3D experience.”

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Mr. Christopher Shaw, Executive Vice President of Film Distribution, added: “With the various means of consuming films today, we believe that the big screen cinema  experience remains a clear choice that cannot be replicated by any other platform. Cinema-going remains the best way for people of all ages to enjoy movies in the unique way that film makers intended for them to be enjoyed. With Shaw Theatres Seletar, the increase in the number of halls will enable us to screen a greater variety of movies at any one time, and offer our customers the best choices and social experience in the market today.”

The company is currently working on its next cineplex at Waterway Point in Punggol,which is slated for completion in end 2015. There, Shaw Theatres will boast the third IMAX digital theatre in Singapore.

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Shaw Theatres Seletar Opening Promotions
1. Shaw Theatres SeletarOpen House (15 to 17 December 2014): 1,000 Free Movie Tickets – Shaw Theatres’ partners (The Seletar Mall and SAFRA) and shaw.sg will be giving out 1,000 (500 pairs of) free movie tickets daily for the recent titles like From Vegas to Macau, FURY, Minuscule, Non-Stop, PompeiiStep Up 5, The Lion Men and The Monkey King. There are a total 16 film titles to choose from. Limited to a pair of free tickets for one film per patron per day on a
first-come-first-served basis. While stocks last and terms and conditions apply.
• 15 December – (The Seletar Mall & SAFRA)
• 16 December – (The Seletar Mall & SAFRA)
• 17 December – (The Seletar Mall & shaw.sg)

2. Shaw Theatres Seletar Opening Promotion (29 December 2014 to 30 January 2015): Free Movie Treats on Weekdays – The first 100 paid transactions on a weekday from 29 December 2014 to 30 January 2015 at Shaw Theatres Seletar box office will receive free movie treats. Limited to one redemption per customer per transaction per day. While stocks last and terms and conditions apply.
• Mondays – Free movie pass and drink
• Tuesdays – Free Wel-Bfreeze-dried fruit snack and drink
• Wednesdays – Free popcorn and drink
• Thursdays – Free hotdog and drink
• Fridays – Free drink

Visit http://shaw.sg for details and other related promotions.