Disney’s Cinderella – New trailer and poster

Many will know by now that Kenneth Branagh has swopped thunder gods for pumpkins in a live-action fairy tale we all know pretty well.

Here’s the new trailer:

As you can pretty see for yourself, Lily James plays the titular Cinderella, a girl who’s badly mistreated by her stepmother and stepsisters. Richard Madden (Game Of Thrones) is her Prince Charming and, in a nice casting twist, Cate Blanchett suits up to play her wicked stepmother Lady Tremaine, while Helena Bonham Carter gets herself a new wand – the fairy godmother’s.

Of course, those with a shoe fetish will notice the dazzling glass slipper. You may like to know it was designed by three-time Academy Award®-winning costume designer Sandy Powell (The Aviator) and produced by Swarovski.

Here’s the new poster:


Here’s the official synopsis:

The story of “Cinderella” follows the fortunes of young Ella (Lily James) whose merchant father remarries following the death of her mother. Eager to support her loving father, Ella welcomes her new stepmother (Cate Blanchett) and her daughters Anastasia (Holliday Grainger) and Drisella (Sophie McShera) into the family home. But, when Ella’s father unexpectedly passes away, she finds herself at the mercy of a jealous and cruel new family. Finally relegated to nothing more than a servant girl covered in ashes, and spitefully renamed Cinderella, Ella could easily begin to lose hope. Yet, despite the cruelty inflicted upon her, Ella is determined to honor her mother’s dying words and to “have courage and be kind.” She will not give in to despair nor despise those who mistreat her. And then there is the dashing stranger she meets in the woods. Unaware that he is really a prince, not merely an apprentice at the Palace, Ella finally feels she has met a kindred soul. It appears her fortunes may be about to change when the Palace sends out an open invitation for all maidens to attend a ball, raising Ella’s hopes of once again encountering the charming Kit (Richard Madden). Alas, her stepmother forbids her to attend and callously rips apart her dress. But, as in all good fairy tales, help is at hand, and a kindly beggar woman (Helena Bonham-Carter) steps forward and – armed with a pumpkin and a few mice – changes Cinderella’s life forever.

Cinderella opens in Singapore on 12 March 2015.