The highly-anticipated 7 Letters has gone beyond being an emotive anthology of Singapore stories by seven acclaimed directors, to be an invitation for everyone in Singapore to give back to the community.
Boo Junfeng, Eric Khoo, K Rajagopal, Jack Neo, Tan Pin Pin, Royston Tan, and Kelvin Tong – all award-winning filmmakers and familiar names in Singapore’s film industry – have pooled their creative storytelling and filmmaking talents in the one-of-a-kind project to present their unique interpretations of Singapore and the lives of its people.
All Proceeds to Aid Causes in the Community
7 Letters has been selected to be the first film to premiere at the Capitol Theatre next month. The seven directors have come to a unanimous decision that all proceeds from the three-day premiere screenings will go towards aiding specific causes in the community. The beneficiaries identified by the directors are:
– Alzheimer’s Disease Association
– Children-At-Risk Empowerment Association
– Movement for the Intellectually Disabled of Singapore
– PERTAPIS Senior Citizens Fellowship Home
– Singapore Buddhist Lodge Welfare Foundation
– Student Care Service
– Transient Workers Count Too
To widen this platform in aiding these worthwhile causes, all tickets for 7 Letters will not be priced. Instead, each ticketholder will be invited to make a donation of their own accord at the screenings.
Royston Tan, the project’s lead filmmaker, explained, “7 Letters is a heartfelt gift to Singapore by its creative arts community. We only got to where we are today because of the generous support and encouragement of the people around us. All seven of us know of many people among us that need our support to overcome their adversities too. They need help, and we hope that Singaporeans can be inspired by these dedicated organisations, and join us to extend a helping hand those in need around us. No amount is too small if it is from the heart.”
Three Additional Special Screenings
To allow for more people to experience this cinematic initiative, the directors have arranged with Capitol Theatre for three additional matinee screenings of the film for specially selected groups and communities. The added matinee screenings will invite the pioneer generation and senior citizens, the underprivileged, and students who will be the next generation of local filmmakers.
Several corporations have also indicated their support to these specially created screenings. In addition to donations towards the directors’ cause, some of the corporations are going a step further to bring the special guests for the screenings. Deloitte, for instance, will be bringing senior citizens from Tung Ling Community Services and students from NorthLight School to an afternoon matinee of the show.
Royston Tan added, “As we celebrate a milestone in Singapore’s nationhood journey, we want to bring the celebrations to these individuals that need us to stand alongside them. We are grateful for those who have come forward to stand with us in this effort and hopefully, this film will help rally even more people to experience this project and make a positive difference for our home in Singapore.”
The gala screening of 7 Letters will take place over three nights from 24 to 26 July 2015. 7 Letters is being made with the support of the Singapore Film Commission (SFC).
Ticketing will begin on 1 July 2015, via the official website www.7letters.sg, and is open to all Singapore Citizens and Permanent Residents.